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Sep 23, 2026

"🚨 TOTAL SHOCKER: OBAMA'S LEGACY DESTROYED AS THE ULTIMATE 'WILD VIDEO' LEAKS!"

A new national campaign is moving beyond traditional television advertising and political mailers by putting election information directly into the social media feeds of millions of young Americans.

The effort relies on familiar online personalities to deliver registration deadlines, voting instructions, and issue-based information ahead of the approaching midterm elections.

Former First Lady Michelle Obama’s When We All Vote initiative has launched a “Voting Squad” composed of popular content creators tasked with encouraging Generation Z voters to register and participate in the 2026 elections.

When We All Vote describes the group as a nonpartisan network whose members will use their established styles, voices, and platforms to reach younger audiences where they already consume information.

The organization said the participating creators collectively reach well over 20 million people across social media platforms, giving the campaign access to an audience that can be difficult for conventional political organizations to engage.

Among the participants is Brandon Edelman, known online as Bran Flakezz, whose TikTok account has attracted more than 1.4 million followers.

The campaign also includes physician and “medical mythbuster” Joel Bervell, “plant enthusiast” Paige Tailyn and influencer Leon Ondieki, who has approximately 4.5 million TikTok followers.

The creators are expected to share state-specific election dates and deadlines, explain how issues important to young voters appear on ballots, and direct their audiences toward fact-checked voting resources.

When We All Vote said that inaccurate or confusing election information remains a significant barrier to younger Americans participating.

“At a time when lack of accurate information is one of the main barriers preventing Gen Z from voting, the Voting Squad will serve as trusted messengers to reach and resonate with young voters ahead of the 2026 midterm elections,” the organization said.

The announcement coincided with National Voter Registration Day, an annual campaign intended to help eligible Americans register and prepare for upcoming elections.

Kalisha Dessources Figures, a senior adviser for When We All Vote, said the organization wants election information to appear naturally alongside the entertainment and lifestyle content younger users already view.

“Registering to vote takes less time than our daily doomscrolls,” Figures said in announcing the campaign.

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