The Women in the Makeover Videos
Chapter 12 - The Women in the Makeover Videos
Investigators contacted thirty-four women featured by New Beginnings.
Eleven did not remember consenting to public video.
Six had legal guardians who received payments from Sloane’s company.
Three had specifically requested their footage be removed.
One woman, Margaret Wynn, recognized the garden livestream and called police.
Sloane had cut Margaret’s hair two years earlier after a facility employee described her as “difficult.”
The video showed Margaret crying with gratitude.
Unedited footage showed her asking Sloane to stop.
The editor replaced those words with music.
Margaret testified.
“I was not crying because I felt beautiful. I was crying because they kept touching me while everyone smiled.”
Her statement connected Evelyn’s experience to a larger pattern.
The garden incident became understandable not as one fiancée losing control, but as a public brand built around private coercion.
New Beginnings’ accounts were frozen.
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Its facilities lost contracts.
The women obtained ownership of their images and compensation from remaining funds.
